ABOUT

FIELDHOUSE
Background:
Fieldhouse Furniture, a bespoke interior fit-out company with over a decade in the industry, had built an impressive portfolio with major clients like Waites Construction. Despite their versatility in delivering both high-end and more budget-conscious projects, they found that value engineering often stripped away the luxurious feel of their work. They came to us not only for 3D CGI and VR assets but also for a brand overhaul that would reflect their ability to deliver premium results across the board.
Our Approach:
We saw the opportunity to position Fieldhouse Furniture as a leader in bespoke interiors, capable of handling a spectrum of projects without sacrificing quality. Beyond the 3D and VR work, we developed a more sophisticated brand identity, crafted a new brochure through in-depth interviews, and redesigned their website. We remain on retainer to keep their messaging sharp and aligned with their evolving projects.
Outcome:
This rebrand empowered Fieldhouse Furniture to confidently showcase their full range of capabilities. Now, clients recognize them as versatile experts who can deliver both high-end and standard projects without losing the intended quality. The new branding reflects their true potential, ensuring that even value-engineered outcomes still align with their high standards.
Services Provided:
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Full Brand Overhaul and Visual Identity Refresh
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In-depth Interviews and Brochure Creation
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Website Redesign and Ongoing Updates
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3D CGI and VR Asset Development
PROJECT TYPE
Rebrand
DELIVERABLES
Brand Narrative
CGI’s
Logo & Branding
Brochure Design
Website Design
Brand Materials
Brand Guidelines
CLIENT
Fieldhouse
YEAR
2021






