TO CREATE YOUR DEVELOPMENT BRAND
DE-RISK YOUR EXIT AND SELL YOUR UNITS FASTER WITH AN ASPIRATIONAL MARKETING IDENTITY
TO YOUR ACCELERATED PROJECT EXIT
Designing a brand identity for your property project isn't a skill in most developers' toolkit, yet it can accelerate your exit, as well adding value to your GDV .
More than ever, a standout brand identity, microsite and marketing brochure are crucial to a project's success. The new generation of developers recognises that great marketing collateral is no longer optional. Buyers are looking for aspirational homes, and will vote with their feet.
As the little sister of industry award winner Ademchic, the Property Brand Lab can produce these key marketing materials for you in just one day. No more procrastination, chasing designers or frustrating attempts to get the right logo.
By the end of the day – subject to your quick decision-making and ability to sign off – you will have value-add marketing collateral for your development project without any of the usual hassle.
INTRODUCING THE PROPERTY BRAND LAB.
We'll create as many items as we can in one day. The speed of your signing off is our only constraint.
Squeezing a week of work into one day is made possible because we have systemised and templated certain repeatable processes. This allows us to maximise the value you receive in a limited amount of time.
With careful preparation, you should be able to come away with:
A unique brand identity for your development, designed to appeal to your target market and buyers
A 20-page luxury digital and print brochure design, outlining the best features of your project
A one-page microsite that's linked to your custom domain, SEO- and mobile-enabled, and set up to capture sales enquiries.
We can also help with CGIs, branded floor plans and site layouts and hoarding designs. Our add-on menu lets you pick and choose what's right for your project.
Need a full interiors specification? Click here to register your interest in our new Interiors Brand Lab (coming soon).
Location: The Ademchic studios in North London (or via Zoom)
Package: Includes 8 one-to-one hours of dedicated design work, creating a brand style, logo, brochure, microsite... we'll pack as much work as we can into one day
Fee: £8,700 + VAT
WE'RE OFFERING a 20% discount TO The first five developers to sign up (and help us TEST the service)
'We've had units reserved off plan before we were even out of the ground'
'Our current 21-unit conversion had a waiting list of almost 50 people for the show home launch date in February 2020. Six months later we have 20 reservations and are well on our way to a quick exit. Our agent reports that buyers are hooked after seeing our marketing brochure and CGIs that present an aspirational lifestyle.'
– Claire Norwood, Claire Norwood Property and 5D Solutions
THIS IS FOR YOU IF...
You don't want to leave your project exit to chance
You're looking for a cost-effective alternative to a bespoke service, without compromising on the quality you expect from industry award winners and development identity curators Ademchic
You recognise the value of aspirational marketing collateral and want to take advantage of the potential value uplift
You are a delivery-focused developer who can make decisions quickly and isn't prepared to take chances with their sales and marketing
You're willing to be guided by our expertise – we know what works and what doesn't
You want to avoid endless emails, revisions and project admin, in order to maximise the amount of work we can deliver in a short space of time
this ISN'T FOR YOU IF...
You'd prefer to have your own ideas implemented by a skilled 'pair of hands'
You prefer to stick with a tried and tested formula and don't want to take any risks
You have doubts as to the value of design
You likely to want to make multiple changes and revisions (in which case the Ademchic bespoke service may be more appropriate)
You can't find the time to produce all the items on our Checklist
Why use us?
We recognise the importance of squeezing every last drop of value out of your scheme
We know that finance costs quickly become exponential, so anything that enables the early return of lender funds can make huge savings
We understand the importance of returning investor funds promptly. Happy investors mean repeat business
We've distilled our most successful processes and systemised them to provide an 'affordable luxury' option for developers whose GDVs don't warrant Ademchic's bespoke full service
BOOK YOUR LAB.
TAKE A STEP TOWARDS YOUR NEW BRAND
While you spend only one day with us, we prepare for your Lab for several days beforehand. Which is why we run only 10 sessions every month.
Maximise your chances of off-plan sales by preparing your marketing collateral early on in your project.
EXPERTS IN PROPERTY DEVELOPMENT IDENTITY
POWERED BY ADEMCHIC.
The Property Brand Lab is powered by Ademchic – an award-winning property marketing agency that delivers bespoke projects to boutique developers. The Brand Lab package gives you access to our property marketing know-how, but for a fraction of the price of our bespoke service.
Check out some of the property identities we've designed in the last four years.