New Resource: The Basics of Branding

Sunday... and it's time to reflect and with that we are starting with our first resource. We start with basics and that is the Basics of Branding and article by John Williams from Entrepreneur Europe:

"Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be."

Read the full resource here.

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