We were asked to update the branding for Reqular, a hotel and spa chain. We wanted to make the brand seem exclusive but still approachable for guests, so they would have a good time. Our goals for the project were to create a logo, website, and marketing materials that matched the brand's values. We used realistic CGIs with ADEMCHIC to improve marketing materials and make sure the brand was consistent for guests. The new branding was fun and elegant, which helped attract and keep guests, making their experiences memorable.